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Festival 21 Impact Jumps 23%

The International Festival of Arts & Ideas announced the results of a highly successful Festival 21, which ran June 10–25 and generated an economic impact of more than $15.4 million according to an Economic Impact Study conducted by Quinnipiac University. This impact figure is an increase of 23% over the same study of last year’s Festival, which reported the same total attendance of over 100,000.

 “We’re thrilled with the success of Festival 21 and proud to continue playing an active role in making our Connecticut community a vibrant, prosperous place,” said Executive Director Mary Lou Aleskie. “Audiences turned out in enthusiastic numbers for one of our most ambitious artistic programs in recent years, including a record number of world and American premieres in theatre, dance, and music. We welcomed a remarkable number of audience members who made their first visit to the Festival this year––and record numbers of visitors who traveled from beyond the Greater New Haven area and from out of state.“

 Economic impact was determined by analyzing attendance figures and reported visitor behavior with an in-depth survey of Festival attendees, along with analysis of attendance figures and ticket sales. Compared to other festivals in the United States, the Festival attracts more visitors and spending per capita over the 15-day Festival period. The Festival’s 170 events, more than 80% of which were free to the public, attracted 104,638 attendees. More than 7% of visitors reported that Festival 21 was their first trip to New Haven. Since 2014, attendance numbers reflect a 7% increase of Connecticut-based visitors from beyond the Greater New Haven area and nearly a 4% increase of visitors from out of state. Festival 21 visitors from beyond Connecticut comprised 13.1% of total attendance.

 Visitors to Festival 21 reported spending an average of $140.43 on food, retail, lodging, and transportation—up nearly 29% from Festival 20—and reported staying at the Festival for an average of 3.7 days. Visitors tended to attend the Festival in groups of at least 2 or more.

 Visitor spending, combined with the Festival’s investment in jobs and local services necessary to produce the Festival, are generating further revenue for the state of Connecticut. The Economic Impact Survey reports nearly $1 million in additional sales tax revenue alone. Festival 21 employed a total of 213 full-time and seasonal staff members, a 22% increase over 2015 staffing, thereby generating significant state income tax revue. Dozens of Connecticut vendors, venues, and rental companies were brought in to help stage the Festival and provide materials, with some vendor relationships spanning the Festival’s entire 21-year history.

 The Festival’s Economic Impact Study was collected and analyzed by Dr. Mark Paul Gius, Professor of Economics at Quinnipiac University’s School of Business. Dr. Gius and Quinnipiac University have collected and analyzed the Festival’s economic impact since the Festival’s inception in 1996.

 Eight hundred and fifty-five artists and speakers performed or spoke at Festival 21, representing 14 countries. Their engagements at the Festival utilized 766 hotel nights in the Greater New Haven area (20% more than in 2015 and more than twice as many in 2014). As part of its showcase of arts and culture from around the world, the Festival also works to offer a showcase to artists from the Connecticut region, with this year presenting 527 artists from Connecticut, including musicians, theater companies, and dancers.

 This release includes a breakdown of facts and figures from the Economic Impact Study (see below). The data to create this report was compiled and analyzed by Quinnipiac University, under the direction of Dr. Mark Paul Gius.

FESTIVAL 2016 FACTS

Economic impact: $15.4 million ($15,453,637) Increase of 23% from Festival 2014

Festival Budget for 2016:
$3.32 million

Total attendance at all events: 104,638

Attendance: free events:
93,875 (89%)

Attendance: ticketed:
10,763 (11%)

visitors, by region:

Greater New Haven area: 46.7%
Other areas of CT: 40.2%
Out-of-State: 13.1%
(largest number of out-of-state visitors from New York, New Jersey, Massachusetts, Pennsylvania, Florida, California)

EVENTS:

Number of events: 170
Free events (85%): 146
Ticketed events (15%): 24
Per-capita spending (visitors):
$140.43 average

ARTISTS AND STAFF:

Seasonal & Full-time Staff: 213
Artists & speakers:     855
US-based, 777 International 78

Of US-based artists:
Connecticut-based  527
(238 from New Haven)
National  250